How the ‘Must See TV’ Campaign Defined NBC’s Dominance in the 1990s and Changed America’s Viewing Habits
The article argues that NBC’s “Must See TV” campaign became a defining piece of television branding in the 1990s, helping the network dominate Thursday nights and leaving a lasting mark on American viewing habits. Launched in 1993, the slogan packaged NBC’s strongest comedy and drama line-up into a single identity at a time when cable…