The article explains how creators can turn existing still images into short videos for social feeds, product pages, presentations, advertising and education. It says this approach can make use of visual material people already have, while stressing that effective results depend on motion that supports the image and holds viewers’ attention.

It recommends starting with a clear image centred on one subject, then choosing only a small amount of logical movement rather than animating everything. Examples include subtle movement in a portrait or landscape, or keeping a product still while moving the camera, reflections or background; camera techniques such as pushing in, pulling back, panning, tilting and gently orbiting can add energy or reveal more of a scene.