New releases, music videos and album news — indie, rap, rock and pop. Always covering Ren, Chris Webby, Sam Tompkins, bbno$, CHINCHILLA, Muse, Yungblud and more.
HYBE names new girl group TUIDE, set to debut under its ABD label this year
HYBE has unveiled the name of its next K-pop girl group, TUIDE, which is set to debut in the second half of 2026 under ABD, a new label the company created specifically for girl-group production. The launch is notable both for reviving HYBE's girl-group pipeline and for its unconventional approach, ditching the survival-show format used for previous acts in favour of a producer-led rollout introducing members through brand films.
TUIDE will be produced by Han Sung Soo, founder of PLEDIS Entertainment and the figure behind SEVENTEEN, TWS and IZ*ONE, with ABD led by Jiwon No, a former PLEDIS Head of Artist Planning. The move follows strong results from HYBE's existing female acts, including LE SSERAFIM's chart-topping 2025 EP and KATSEYE surpassing 32 million monthly Spotify listeners, and comes as the company expands its girl-group search internationally, including auditions in India and a second group in Japan.
In short
- HYBE reveals new girl group TUIDE, debuting under ABD label in 2026
- Produced by Han Sung Soo, founder of PLEDIS Entertainment
- Follows HYBE's push to find girl-group talent beyond South Korea
Explained simply
HYBE is one of South Korea's largest entertainment companies, famous for producing some of K-pop's biggest acts including BTS and Seventeen. The company works in a highly competitive industry where music labels constantly launch new groups to find the next commercial success, making announcements about upcoming acts a regular part of the industry cycle.
TUIDE is a new girl group set to debut under ABD, a label HYBE created specifically for launching female acts. Rather than using the survival-show format popular in K-pop—where viewers vote to determine which trainees make the final group—TUIDE will instead be unveiled gradually through brand films and promotional content, with Han Sung Soo, a respected producer known for creating successful groups including Seventeen and IZ*ONE, overseeing the project.
HYBE's existing girl groups have performed strongly in recent years, which may explain the company's investment in expanding this part of its business. The company is also broadening its search for talent internationally, with recruitment activities now extending to countries such as India, signalling ambitions to build its K-pop groups with a more globally diverse membership.