IATSE’s First Tech Czar Wants Crew Members Involved in the Creation of AI Tools (Exclusive)
IATSE has appointed Jillian Arnold as its first labour and technology intelligence officer to help the crew union respond to advances in artificial intelligence. The role is intended to protect members’ interests as AI tools enter the entertainment industry, including by involving workers in their design and use.
Arnold, a former video engineer and president of IATSE Local 695, began the job in late July after leading the union’s AI and emerging technologies subcommittee during 2024 negotiations. Her responsibilities include preparing for negotiations next spring, supporting reskilling and upskilling, and contributing to policy work across the US and Canada. IATSE represents more than 170,000 workers.
In short
- IATSE has appointed its first labour and technology intelligence officer.
- Jillian Arnold wants crew members involved in developing AI tools.
- Negotiations and worker training are key priorities.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Crew members have practical knowledge of production work, so involving them in AI design and deployment could make tools safer, more useful and less disruptive. Giving workers a voice, alongside reskilling and preparation for negotiations, may help ensure that productivity gains do not come at the cost of livelihoods or working conditions.
The case against
Some may argue that requiring extensive worker involvement could slow the development or adoption of tools that reduce costs and ease routine tasks, potentially putting productions at a disadvantage. They may favour giving employers and technology developers greater discretion, while addressing job changes through training, bargaining and other protections.
Explained simply
IATSE is a union representing more than 170,000 behind-the-scenes workers in film, television and live entertainment across the US and Canada. Its members include crew whose work ranges from camera and sound to lighting and stage operations.
Artificial intelligence is being introduced into entertainment work, raising questions about how it may change jobs and what skills workers will need. Unions can negotiate with employers over workplace conditions and take part in policy discussions, so IATSE’s approach may affect how AI tools are developed and used across the industry.