British turnaround investor Hilco Capital has put Australian fashion retailer Cue Clothing Co up for sale, just over a year after buying it from its founding Levis family, as the brand continues to grapple with weak sales pressures and competition from fast-fashion giants. FTI Consulting has been appointed to run the sale process, with marketing materials pointing to leadership changes and operational improvements as grounds for a "next chapter of growth" under new ownership.

Hilco bought Cue and its sister label Veronika Maine in April 2025 after the business posted a $4.6 million operating loss, and has since lifted sales to $103.2 million from $98 million while cutting losses from $14.1 million to $5.1 million. The two brands, which sit above mass-market fast fashion but below luxury and focus on workwear for professional women, run 51 stores between them and are also stocked at Myer, David Jones and Ballantynes in New Zealand. Cue previously held a stake in Dion Lee, which collapsed into administration before being bought by Revolve Group, and FTI Consulting forecasts Cue's sales will reach $128.7 million this financial year.