If You Prompt a Movie or Song Into Existence With AI, You Shouldn’t Be Able to Profit From It

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If You Prompt a Movie or Song Into Existence With AI, You Shouldn’t Be Able to Profit From It

The Hollywood Reporter · 3 hours ago

Lori Silfen, president of the Motion Picture Sound Editors, argues in an opinion piece that content generated purely from AI prompts, without genuine human authorship, should not qualify for copyright protection. She contends that reducing art to a "prompt" undermines the creative process and devalues the work of professional artists, and calls on legislators to act quickly to protect the film and music industries from being reshaped by generative AI before adequate safeguards are in place.

Silfen proposes two legislative provisions: first, that prompt-driven AI outputs, and any larger works incorporating them, should be ineligible for copyright; second, that all such outputs and their derivatives be clearly labelled visibly, audibly and via trackable metadata, with corporations barred from hiding AI use behind trade secret law. She distinguishes this from AI tools used to enhance human-authored material, such as in post-production, which would remain unaffected. Citing the US Supreme Court's Feist Publications v Rural Telephone Service ruling, she argues copyright law already requires a "spark" of human creativity, meaning generative AI, as a statistical prediction tool, cannot legally be considered an author.

  • Sound editors' union president urges laws denying copyright to AI-prompted content.
  • Proposal: no copyright for prompt-driven works, plus mandatory AI-content labelling.
  • Argues generative AI is derivative, not creative, per existing US copyright law.

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