The article argues that smartphone colours have become more exciting than new features as handsets enter a mature, iterative phase. It highlights Google’s Pixel 11 range as an example, suggesting that bold finishes may help differentiate devices when performance improvements alone give existing owners little reason to upgrade.

Google’s Pixel 11 Pro is offered in a light orange “canyon” finish with gold accents, while the standard Pixel 11 has a vivid magenta option; the writer contrasts these with last year’s indigo and lemongrass Pixels. Apple is also rumoured to introduce a dark cherry iPhone 18 Pro alongside blue, silver and black, following the more striking cosmic orange iPhone 17 Pro, while Samsung’s Galaxy S26 colours are described as comparatively subdued.