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Independent Talent to Rep Outernet London for Creative Commercial Strategy (EXCLUSIVE)
Independent Talent Group has been appointed creative commercial agency for Outernet London, pairing its network of artists and other talent with the venue’s immersive technology and live spaces. The partnership matters because it aims to create entertainment and brand collaborations that go beyond conventional sponsorship.
Plans include live performances, premieres, launches and podcast recordings, as well as branded entertainment, venue naming rights and jointly developed original formats. Opened in 2022, Outernet attracts 120 million visitors a year and includes the Now Building, The Lower Third and a planned UMusic Hotel on Denmark Street; Independent Talent Group was founded in 1973.
In short
- Independent Talent will shape creative and commercial projects at Outernet.
- Plans cover events, brand deals and original entertainment formats.
- Outernet says it attracts 120 million visitors annually.
Explained simply
Outernet London is an entertainment and cultural venue near Tottenham Court Road, opened in 2022. Its spaces include the Now Building, known for large-scale digital displays, and The Lower Third, which hosts live events. A UMusic Hotel is planned for Denmark Street.
Independent Talent Group is a UK talent agency founded in 1973. It represents performers and other creative professionals, and will work with Outernet to connect its clients with the venue’s spaces and technology. The partnership could bring events and original entertainment formats to Outernet, alongside commercial projects such as branded shows and venue naming rights.
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