Independent developers promoting their PS5 games on social media are being unfairly caught up in backlash over Sony's decision to stop producing physical discs from 2028, according to Push Square. The controversy stems from PlayStation's official accounts retweeting indie studios' own promotional posts, which then draw a flood of "No Disc, No Buy" complaints aimed at Sony, even though the indie teams had no role in that decision and often support physical releases themselves.

Examples cited include Duskfade developer Weird Beluga Studio, which had to clarify it would love to make a boxed edition but must first assess its digital launch's success as a small team, and Hela developer Windup, which took a step back from social media after facing similar criticism. Another instance saw 11 Bit Studios' promotion of a Last Variable expansion for The Alters flagged with a community note about Sony's disc policy after PlayStation retweeted it. Push Square argues fans should direct their criticism at Sony's own posts rather than at indie developers, whose livelihoods depend on successful game launches.