Inside BTS’ Skincare Routines: SUGA’s Go-To $18 Sunscreen & More K-Beauty Favorites Worth Shopping
Members of K-pop group BTS have continued to shape global beauty trends, with the latest example being SUGA's use of mixsoon's Bean Sunscreen, an SPF 50 Korean sun cream spotted in one of his lifestyle vlogs. The clip prompted a surge of interest among fans and beauty creators, reinforcing what has become known as the "BTS effect", whereby products endorsed by members quickly gain wide attention. The renewed interest coincides with the band's ongoing ARIRANG World Tour following their reunion, during which fans have been revisiting products long associated with the group.
The £18 (roughly $18) sunscreen has reportedly sold more than 9,000 units on Amazon in the past 30 days, offering broad-spectrum UVA/UVB protection with a lightweight, hydrating finish that avoids the heavy texture or white cast common to many sunscreens. Its formula contains fermented soybean, pomegranate, barley and Korean pear extracts. The article, compiled by Billboard's shopping team, also references other BTS-linked beauty favourites, including Jin's association with Laneige's Lip Sleeping Mask, as part of a wider round-up of K-beauty products connected to the band's members.
- SUGA's $18 Korean sunscreen went viral after a lifestyle vlog appearance
- mixsoon's Bean Sunscreen has sold 9,000+ units on Amazon in 30 days
- Article rounds up BTS members' other favourite K-beauty products
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BTS is a South Korean boy band whose members are known not just for music but for influencing beauty and fashion trends worldwide. When a member is seen using a particular skincare or beauty product, whether in official content or personal videos, fans and beauty enthusiasts often rush to buy it, a phenomenon widely referred to as the "BTS effect".
SUGA is one of the group's seven members, and Jin is another; both have individually drawn attention to specific products through their public appearances. Korean beauty, often shortened to K-beauty, is a broader global trend covering skincare products developed in South Korea, prized by many consumers for using natural or fermented ingredients and lightweight formulas.
This matters because it shows how the influence of a major music act extends well beyond songs and tours into consumer spending, shaping which everyday products, from sunscreens to lip balms, become bestsellers. The group's ongoing world tour has kept members in the public eye, which is why interest in products they use tends to resurface at times like this.