Shigeru Miyamoto, Nintendo's legendary game designer, has expressed strong criticism of short-term profit-focused strategies, describing them as 'a massive failure' that have 'burned through the talents of so many people.' Speaking to a Japanese media outlet, Miyamoto reflected on Nintendo's global success, arguing that the company's most impactful games were not developed primarily to maximize financial returns or broaden market appeal.

Miyamoto emphasises that effective game development originates from fundamental creative ideas rather than analysis of current market trends. He contends that games distinguished by their originality and uniqueness generate stronger, more enduring impressions on players than those designed with financial calculations driving the initial concept.