Ahadadream reclaims a racist slur to celebrate Pakistani identity

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Ahadadream reclaims a racist slur to celebrate Pakistani identity

The Guardian · 1 hour ago

Ahad Elley, known professionally as Ahadadream, has turned experiences of racism and cultural assimilation into the basis of his music career. His debut album, P★KI, deliberately reclaims a slur directed at his Pakistani identity, expressing pride and self-love while acknowledging the pain and differing views associated with the word. The release marks a significant moment for an artist helping to broaden and elevate British South Asian dance music.

After moving from Karachi to the UK at 12, Elley spent a decade in corporate jobs while developing as a DJ, producer, promoter and label head. He co-founded More Time, Boiler Room projects, the No ID club night and Dialled In, which has expanded from a London festival into an international platform and record label. Encouraged by Skrillex in 2023 to pursue music full-time, Elley now draws on grime, UK funky and global styles including gqom, baile funk and kuduro; P★KI features percussion-led, energetic tracks celebrating his heritage and inclusive club culture.

  • Ahadadream’s debut album reclaims a racist slur as an expression of pride.
  • He has become a leading force in British South Asian dance music.
  • P★KI blends grime, UK funky and global rhythmic influences.

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Originally published by The Guardian as “‘It’s about being loudly visible’: Ahadadream, the British-Pakistani dance star defanging racist slurs”.