Jack White unveiled his seventh solo album, Frozen Charlotte, on July 10 following an unconventional promotional strategy involving performances at Saturday Night Live and Coachella in April where he debuted material from the record without formally announcing a new project. The album's artwork features imagery from a life-size statue in white trousers with an oversized blue skull head, serving as the visual anchor for the 13-track release on his Third Man Records label.

The album arrives as part of White's established pattern of commercial success, with all six previous solo releases charting on the Billboard 200 and the majority reaching the top 10, including three that debuted at number one. White is currently touring in support of the new material, with dates running through November, during which he integrates tracks from Frozen Charlotte alongside selections from The White Stripes, The Raconteurs, and The Dead Weather, maintaining his practice of varying setlists across performances.