Jagex CEO Jon Bellamy has set out an ambitious five-year goal to make RuneScape the world's biggest MMO franchise, overtaking World of Warcraft's long-held top spot. Speaking to The Game Business, Bellamy acknowledged the significant gap between Jagex and the current market leader but expressed confidence the company could close it, framing the ambition as pragmatic rather than merely aspirational. The comments underline Jagex's continued investment in its RuneScape universe more than 25 years after the original game's launch.

Bellamy's plan hinges on growing three titles simultaneously: Old School RuneScape, RuneScape, and the newer survival-crafting spin-off RuneScape: Dragonwilds, which is due to leave Early Access in September, together reaching a "multi-million person" combined audience. He dismissed concerns that the games might cannibalise each other's players, comparing it to not minding whether customers prefer strawberry or chocolate ice cream. He also cited strong engagement figures, noting Old School RuneScape players average nearly five hours a day, with an average player age of 32.