Japanese Entertainment Company ASOBISYSTEM Launches U.S. Division, Reveals New Headquarters
ASOBISYSTEM, a major Japanese entertainment and artist management firm founded in 2007, has announced the opening of its first U.S. subsidiary, based in Culver City, California. The establishment of ASOBISYSTEM USA represents the company's strategic effort to build infrastructure and establish local partnerships in North America, which the company positions as a rapidly expanding market for Japanese entertainment.
The company's founder Yusuke Nakagawa will lead the American division, which will concentrate on artist development and creating connections between Japanese creators and U.S.-based entertainment entities. ASOBISYSTEM's roster includes several acts with demonstrated North American appeal, including the J-pop group ATARASHII GAKKO!, which performed at Coachella in 2024 and completed a sold-out multi-city North American tour, as well as established artists including Kyary Pamyu Pamyu and the electronic duo CAPSULE.
In short
- Japanese entertainment company ASOBISYSTEM opens first U.S. headquarters in Los Angeles
- Expansion aims to accelerate artist development and deepen North American market presence
- Company represents 100+ artists including J-pop acts with established international touring success
Explained simply
ASOBISYSTEM is a Japanese entertainment company founded in 2007. It manages artists and develops entertainment projects, including music acts such as Kyary Pamyu Pamyu, electronic duo CAPSULE and the group ATARASHII GAKKO!.
Japanese music and pop culture have found audiences in North America, where artists may perform and work with local entertainment companies. Building a local presence can help connect Japanese creators with those partners and support their careers in the region.
The company’s founder, Yusuke Nakagawa, is leading its US division, which is based in Culver City, California. Its work is intended to develop artists and build connections between Japanese creators and US entertainment businesses.
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