Jeffrey Katzenberg, the prominent Hollywood producer, has urged the entertainment industry to accept artificial intelligence as an inevitable tool rather than resist it. In a 2,377-word essay published on X, Katzenberg argued that Hollywood's energy spent trying to eliminate AI would be better spent establishing fair terms for its use. He stressed that the industry's true competitive advantage lies in human creativity—the ability to tell stories that resonate emotionally with audiences—which AI cannot replicate.

Katzenberg drew parallels to past technological shifts, particularly computer-generated imagery, where initial resistance gave way to innovation; he noted that whilst some animators lost jobs during the transition to CGI at DreamWorks, the industry expanded overall rather than contracted. His own company, WndrCo, recently invested in Reactor, a startup developing real-time AI video generation tools, and he is reportedly exploring creating another AI video venture with a former OpenAI executive. He contends that historical precedent—from synchronised sound to colour to computer animation—demonstrates that storytelling mediums grow larger when meeting genuine technological shifts, and he anticipates this pattern will repeat with AI.