Jennifer Lawrence Did Not Start Her Beauty Brand Because of Hollywood Instability: ‘A Smarter Exit Plan Would Be Signing Up for a Big Franchise’
Jennifer Lawrence says launching Mes, her new haircare brand, was not an attempt to protect herself from Hollywood’s financial uncertainty. She argued that taking a role in a major franchise would be a more straightforward way to secure income, and described starting a company to get rich as a poor bet.
Lawrence said developing products gave her the same creative excitement as building a film character, making the move feel like a natural extension of her work. Mes is selling a repair mask, restyling serum and volumising mist, developed with an MIT-trained scientist; Lawrence is concerned that customers may judge the new products before learning how they work with their hair.
In short
- Lawrence says Mes is driven by creative interest, not Hollywood instability.
- The brand launched with three haircare products.
- She hopes customers give the new formulas time.
Explained simply
Jennifer Lawrence is an American actor known for leading roles in films such as The Hunger Games, a major series based on novels. Actors’ work can be unpredictable: they may earn well from a successful film, but roles and income are not guaranteed over time.
Mes is Lawrence’s haircare brand, which sells products designed to repair, restyle and add volume to hair. She has said that developing them appealed to her as a creative project, much as shaping a character does in a film. The launch connects her work in entertainment with the beauty business, where customers’ views of new products can influence whether a brand succeeds.
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