John Ternus is now the CEO of Apple
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John Ternus has become Apple's chief executive, marking the company's first change of leadership since 2011 when Tim Cook took over from Steve Jobs. Cook has stepped back into the role of executive chairman on Apple's board, having overseen the company through a period of enormous growth, and used his farewell letter to employees to emphasise that "culture triumphs over everything." The handover matters because Ternus inherits a business facing significant pressures, including the rapid rise of AI, shortages of RAM and other key components driven by that AI boom, and an increasingly complex political and economic backdrop.
Ternus takes charge with a notably reshaped senior team, having lost several long-serving executives who worked alongside both Cook and Jobs, including Phil Schiller, who is reportedly stepping down from running the App Store. Apple's first major hardware event under Ternus is scheduled for 9th September, where new iPhones, including an expected foldable "Ultra" model, are anticipated, offering an early indication of his priorities and the company's new public leadership.
- John Ternus begins as Apple's new CEO, succeeding Tim Cook
- Cook becomes executive chairman after 15 years leading Apple
- Apple's next hardware event, expected to unveil new iPhones, is 9 September
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John Ternus has taken over as chief executive of Apple, succeeding Tim Cook, who led the company for 14 years after replacing its co-founder, Steve Jobs, in 2011. Cook has moved into the role of executive chairman on Apple's board rather than leaving the company outright. Ternus previously headed Apple's hardware engineering, overseeing the design of products such as the iPhone and Mac.
The change comes at a time when Apple faces several pressures, including the fast pace of development in artificial intelligence, shortages of components such as memory chips linked to rising AI demand, and a more complicated global political and economic climate. Several long-standing senior executives who worked under both Jobs and Cook have also left or are stepping back from their roles around the same time, meaning Ternus is taking charge alongside a notably changed leadership team.
His approach is expected to become clearer at Apple's upcoming product event, where new devices are due to be unveiled, giving an early signal of the company's direction under its new chief executive.
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