Joie Manda’s Encore Recordings says it’s betting on the next generation of global stars from Africa and beyond, as Victony’s ‘SLICK’ crosses 130M streams

Victony’s single “SLICK” has passed 130 million global streams, a milestone his label Encore Recordings says shows artists can build international careers while remaining true to their sound. The Nigerian singer’s success supports Encore’s strategy of backing distinctive artists from Africa and helping them reach audiences worldwide.

Encore reports 32 million streams for “SLICK” in the US and 18 million in the UK; it also spent 13 consecutive weeks at No. 1 on the UK Official Afrobeats Chart. The track has exceeded 55 million Spotify streams and inspired more than 5.5 million TikTok creations. It features on Victony’s album “STARLIFE”, which Encore says has amassed 178 million streams, and a remix with Summer Walker and Don Toliver was released on 16 October.