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Julieta Venegas, Trueno, Milo J & More: Your Guide to LAMC 2026 in New York City
Billboard has published a day-by-day guide to the Latin Alternative Music Conference (LAMC) 2026, taking place in New York City. Founded in 2000 by Tomas Cookman and Josh Norek, LAMC has become a key industry gathering that brings together emerging artists, executives, managers and fans, and the piece sets out the panels, showcases and free public concerts running across the week.
The programme runs from Tuesday 28 July, with registration and an opening mixer, through to a busier Wednesday 29 July featuring industry panels on topics such as fan engagement and the global touring market, alongside evening showcases. Headline names appearing across the week's public concerts and showcases include Julieta Venegas, Trueno, Milo J, La India and Luck Ra, with events held at venues including the Intercontinental New York Times Square and DROM in the East Village.
In short
- Billboard's guide to LAMC 2026, the Latin music industry conference in NYC
- Runs from 28 July with panels, showcases and free concerts
- Features artists including Julieta Venegas, Trueno, Milo J and La India
Explained simply
The Latin Alternative Music Conference is an annual gathering in the Latin music industry established in 2000. It brings together artists, record label executives, managers and music fans for a week of networking and live performances, and has become an important platform where emerging artists gain exposure and industry professionals discover new talent.
The event combines professional sessions with entertainment, featuring panels where industry figures discuss issues affecting artists and their careers, from building fan bases to navigating international touring. These sessions are complemented by live performances and showcases, allowing industry professionals to network whilst experiencing new music.
This year's conference runs across late July in New York City at various venues throughout the city. The programme includes panels, showcases and free public concerts that are open to both industry professionals and music fans.