Billboard has published a day-by-day guide to the Latin Alternative Music Conference (LAMC) 2026, taking place in New York City. Founded in 2000 by Tomas Cookman and Josh Norek, LAMC has become a key industry gathering that brings together emerging artists, executives, managers and fans, and the piece sets out the panels, showcases and free public concerts running across the week.

The programme runs from Tuesday 28 July, with registration and an opening mixer, through to a busier Wednesday 29 July featuring industry panels on topics such as fan engagement and the global touring market, alongside evening showcases. Headline names appearing across the week's public concerts and showcases include Julieta Venegas, Trueno, Milo J, La India and Luck Ra, with events held at venues including the Intercontinental New York Times Square and DROM in the East Village.