K-pop Girl Group Illit on ArtBox Partnership and Meeting Fans in L.A.

K-pop group Illit appeared at the opening of an ArtBox pop-up in Los Angeles, where they greeted fans, helped with a giveaway and posed for photos. The event marked the Korean lifestyle brand’s official entry into the US market, with Illit serving as its first brand ambassadors.

The five-member group is promoting a four-member line-up of Yunah, Minju, Wonhee and Iroha. It was their second Los Angeles visit this year, following a KCON performance in August, as they expand US promotions after the success of debut single “Magnetic”, which reached the Billboard Hot 100. Their latest EP, *Break Even*, was released on 26 October; ArtBox says Southern California is its first US market.