K-pop Royalty Recruited for PlayStation Korea’s Glitzy GTA 6 Ad

PlayStation Korea has released a star-studded advert for GTA 6, using local celebrities to promote the game on PS5. The campaign reflects Sony’s approach of adapting its marketing for local audiences while keeping the broader message, “Plays Best on PS5”, consistent.

The cinematic advert features Jay Park and members of girl group QWER heading home as the city lights go down to play, highlighting the 13-year wait since GTA 5. Its Korean setting is notable because GTA 5 was almost denied release in South Korea over what regulators described as “out of context” nudity.