Electronic music artist Kaskade has signed with Pacific Music Group (PMG), a Hong Kong-based entertainment company, in a partnership aimed at growing his presence across Asian markets. The deal sees PMG take on strategic duties including brand partnerships, media relations and long-term market development for the Grammy-nominated DJ, whose career highlights include being the first DJ to headline Coachella and performing the Super Bowl's first in-game DJ set.

PMG, founded by Ne-Yo, Sonu Nigam, MC Jin and executive Jonathan Serbin, will support Kaskade's expansion into Japan, Korea, Southeast Asia and Greater China, tailoring brand and growth plans to each market. The agreement also ties into PMG's Ghostone Records imprint, which links Asia's electronic scene with the global industry, and follows the company's 2026 signing of former Girls' Generation member Tiffany Young as it builds out its roster since launching in 2025.