Australian mother-and-daughter digital creators Kat and Déjà Clark have signed with talent agency CAA for representation, aiming to expand their family-friendly online content business into new entertainment, consumer product and brand opportunities. The pair, who together command more than 20 million social media followers and roughly four billion views, made the move after relocating from Australia to Los Angeles, and are looking to CAA to accelerate their expansion into the US market across retail, strategic partnerships and entertainment ventures.

Sixteen-year-old Déjà Clark has 2 million Instagram followers and 6.3 million on TikTok, and has already worked with brands including Chanel Beauty and Uber Teen, as well as co-founding swimwear label Sunny Déjà and launching an Aeropostale capsule collection. Her mother Kat, who has 8.4 million TikTok followers, founded skincare brand Kaladé, inspired by her daughter's childhood eczema, with some profits donated to women's shelters, and co-hosts the podcast Basically Besties with her daughters. She has also partnered with major brands such as Samsung, L'Oréal Group and Shark Ninja, and the family retains additional management and legal representation in Australia and the US.