M&S food director Kathryn Turner builds a 300,000-strong TikTok following
Kathryn Turner, M&S Food’s 56-year-old product development director, has become a social media hit by posting informal videos about the supermarket’s products and operations. Her popularity has helped bring attention to M&S and is credited by the company with boosting sales of some items, while experts say her unpolished style stands out amid polished advertising and AI-generated content.
Turner has worked at M&S since 1995 and became product development director in 2022, leading 80 staff who develop 1,500 new and improve 1,000 existing products each year. Her videos have received more than 50 million views, and she has over 300,000 TikTok followers, more than the official M&S Food account. The article also notes criticism that her account could sidestep restrictions on advertising less healthy foods, which M&S rejects.
In short
- M&S product boss Kathryn Turner has become a social media star.
- Her videos have attracted over 50 million views.
- M&S credits them with helping sales of some products.
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Originally published by Daily Mail as “Kathryn Turner is not just any social media star, she’s an M&S social media star: Food store boss racks up millions of hits on TikTok and Instagram and counts Stormzy and Gemma Collins among her legion of fans”.