KATSEYE’s Daniela Is Showing Fans a New Side of Herself: ‘There’s Still So Much of Me I Want People to Get to Know’
KATSEYE singer Daniela is the first face of CAST. by Lounge, a new talent-led platform from the British fashion brand. Its campaign presents her off-stage style and reflects Lounge’s move beyond lingerie into fashion, while Daniela says the partnership connects with her interest in feeling comfortable and confident.
Daniela describes her style as “cool chic” with a Y2K influence, and says her Cuban and Venezuelan heritage shapes how she expresses herself through dance and performance. The launch comes as KATSEYE tours after its EP *WILD* debuted at No. 1 on the Billboard 200 with 170,000 equivalent album units in its first week. The article also says member Sophia Laforteza is expected to return in January 2027 after stepping away to focus on her mental health.
In short
- Daniela fronts Lounge’s new talent-led fashion platform.
- She says her Latin heritage influences her performance.
- KATSEYE’s *WILD* opened with 170,000 equivalent units.
Explained simply
KATSEYE is a six-member pop group formed through a joint project by music companies HYBE and Geffen Records. The group has built an international following through music and dance, and its members bring different backgrounds and styles to their performances.
Daniela is a singer and dancer in the group, with Cuban and Venezuelan heritage. CAST. by Lounge is a new platform from British fashion brand Lounge that puts talent at the centre of its campaigns as the brand expands into fashion.
The partnership gives fans a view of Daniela’s personal style beyond her work on stage. It also reflects how fashion brands use artists to introduce new parts of their identity and reach their audiences.
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