Kentucky Band The Creekers ‘Follow the Sound’ as Their Career Rises Alongside a Roots Music Revival: ‘It Gives Us Hope We Can Make a Living at This’
The Creekers, a six-member band from eastern Kentucky, have moved from small-bar gigs and day jobs to major country stages after their bluegrass-inflected song “Tennessee” went viral. Their rise reflects growing interest in roots music and has given the group hope that they can earn a living from music.
The band released its second album, *Follow the Sound*, on Warner Records Nashville, its first full-length for the label. Formed in 2022, the group calls its mix of bluegrass, country, pop, blues and gospel “creekergrass”; “Tennessee” drew hundreds of thousands of views overnight in 2025 and prompted more than 300 industry emails. Recent milestones include performances at Nashville’s Ryman Auditorium and Colorado’s Red Rocks Amphitheatre, plus a Grand Ole Opry debut.
In short
- Viral success transformed The Creekers’ career.
- Their new album blends bluegrass with other styles.
- The band hopes music can become a living.
Explained simply
The Creekers are a six-member band from eastern Kentucky, formed in 2022. Their music blends bluegrass with country, pop, blues and gospel, a mix they call “creekergrass”.
Bluegrass is a style of American roots music shaped by Appalachian traditions, often featuring acoustic instruments such as banjo, fiddle and mandolin. It sits within a wider roots music scene that draws on older country and folk sounds, while artists often combine these with other styles.
The band’s experience reflects how online attention can connect regional musicians with audiences and the music industry. Their rise also comes as roots music attracts renewed interest, raising questions about whether artists can build sustainable careers from it.
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