Kesha has launched her first lingerie campaign as an independent artist, partnering with Adore Me while on her Freedom Tour. She says the collaboration reflects a new sense of autonomy after gaining greater control over her music and career, linking personal freedom with confidence in her body.

The campaign features six items from Adore Me’s After Hours collection, including lingerie, sleepwear and underwear, priced below $65. Sizes range from XS to 4X and 30A to 46DDD; Kesha is also reworking her catalogue for the tour and building her own independent label, Kesha Records.