Reto Project has introduced the Kodak EC35, an ultra-budget 35mm film camera that extends the company's push to democratise analogue photography following the earlier success of its $99 Snapic A1. At under $35, it represents a major price reduction and removes technical barriers to entry for casual photographers exploring film.

The camera is deliberately minimalist by design, featuring a fixed 25mm lens, single f/10 aperture, and unchangeable 1/100 shutter speed that closely resemble disposable film cameras found in pharmacies. It omits advanced features like double exposure and zone focusing, requiring virtually no user adjustment. To offset this utilitarian approach, the EC35 comes in six colours—butter yellow, lavender, powder blue, blush pink, avocado green, plus black and white variants with contrasting lens covers—giving it modest aesthetic distinction whilst maintaining its no-frills functionality.