L.A. Creator Sachin Kumar Launches Prema Creative Co. With Vertical Comedy Series About Indian-American Actor In Hollywood
L.A.-based creator Sachin Kumar, who works under the name SCKACHI, has launched his own production company, Prema Creative Co., debuting with a 14-part vertical comedy series called Typecast. The show follows a fictionalised version of Kumar, an Indian-American actor navigating Hollywood while confronting typecasting, ambition and identity, and aims to depict Indian characters without the accents and stereotypical roles often seen in the industry. It reflects a wider trend of actors and creators building their own production and distribution outlets to retain control of their work, alongside a growing industry focus on vertical and microdrama content.
Typecast will roll out with two episodes weekly from 7 September, directed by Grayson Shapiro in his directorial debut, who previously worked as first assistant director on the hit horror film Obsession. The cast includes Venk Potula as the protagonist's manager Rafi and Tara Joshi as PR friend Tiff, alongside creators Chelsie Sik, Michelle Park, Karan Menon and Jonathan Gaurano. Kumar described the project as bridging Hollywood's traditional structures with the creator economy, while Prema Creative Co. is being positioned as a studio dedicated to telling and distributing BIPOC stories.
- Sachin Kumar launches Prema Creative Co., a new production company
- Debut project Typecast, a 14-part vertical comedy, starts 7 September
- Series tackles Hollywood typecasting of Indian-American actors
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Typecasting is when actors are repeatedly offered similar roles, often because casting decisions rely on familiar ideas about a person’s background. Indian-American performers have often had fewer opportunities to play varied characters, with some roles leaning on accents or stereotypes.
Sachin Kumar, who creates work as SCKACHI, is an Indian-American actor and creator based in Los Angeles. His new series follows a fictionalised version of him trying to build an acting career in Hollywood, while dealing with ambition and identity; it also introduces Prema Creative Co., the production company he has started.
The project sits within a wider shift towards creators making and distributing their own work, including short videos designed for phones. That can give them more control over the stories they tell, while bringing new formats and production companies into an entertainment industry traditionally shaped by established studios.
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