Lego Appoints Its First Head of Celebrity Talent and Brand First Partnerships
Lego has appointed Kelsey Gray Sherman as its first head of celebrity talent and brand-first partnerships, reflecting its growing ambitions in entertainment and culture. The role will shape how the company works with performers and brands, with an emphasis on relationships and projects beyond conventional licensing and product tie-ins.
Sherman joins from talent agency WME, where she was vice president of its Entertainment Marketing & Advisory group. Based in Los Angeles, she will report to Jill Wilfert and join the leadership team for Lego’s Entertainment, Partnerships & Content division. Lego’s existing entertainment work includes its decades-long Star Wars collaboration, successful films and a 2024 animated biopic about Pharrell Williams made with Lego bricks.
In short
- Lego has created its first celebrity talent and brand partnerships post.
- Kelsey Gray Sherman joins from WME and will be based in Los Angeles.
- The role aims to expand Lego’s reach across entertainment and culture.
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