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Lego Is Bringing Marvel and ‘Star Wars’ Together for First-Ever Fan-Designed Crossover Set

Variety ·

Lego has announced its first-ever crossover challenge bringing together Marvel and Star Wars, inviting fans to design builds that combine the two Disney-owned franchises. The competition represents a milestone for Lego Ideas and reflects the imminent launch of an official "Star Wars/Marvel: Hope Assembles" comic series, marking the first official crossover between the two comic universes.

Fans can submit original builds across three categories (vehicles, characters and scenes) through the Lego Ideas platform, with voting beginning on 8 December. Winning designs will be announced in 2027 and are eligible to be developed into official Lego sets. The partnership builds on Lego's longstanding relationships with both franchises, with Star Wars sets dating back to 1999 and Marvel offerings including Spider-Man, Iron Man and Avengers figures.

  • Lego's first Marvel-Star Wars crossover challenge lets fans design combined builds.
  • Winning designs will be produced as official Lego sets in 2027.
  • Submissions open now, with voting starting 8 December.

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Marvel and Star Wars are two of the world's largest entertainment franchises, with films, television shows, comics and merchandise generating billions of pounds in revenue. Both are owned by Disney, but have historically existed as separate fictional universes with distinct characters and storylines.

Lego has been an official partner to both franchises for decades, producing Star Wars sets since 1999 and Marvel figures including Spider-Man and Iron Man. Lego's products have become central to how fans experience and express their fandom through creative play.

For the first time, Marvel and Star Wars are being brought together in official storytelling, including a new comic book series. This unprecedented crossover represents a significant moment for both franchises and demonstrates Disney's willingness to explore new ways of combining previously separate universes.

Both sides, in good faith

The strongest fair case each way — we don't pick a winner.

The case for

The crossover represents an exciting opportunity for creative expression and genuine fan engagement. By inviting fans to design builds combining two beloved franchises, Lego democratises creativity and allows passionate communities to explore what they genuinely find interesting. Both franchises are owned by the same parent company and share similar audiences with complementary aesthetics; this crossover celebrates their commonalities rather than compromising either. Allowing fan designs to become official products directly rewards imagination and investment from the community, creating a virtuous cycle where fan passion directly shapes commercial offerings.

The case against

Dedicated fans of each franchise value their distinct identities and carefully constructed universes. Marvel and Star Wars have maintained separate aesthetics, narratives and communities for decades, and their separateness is precisely what has made each compelling to audiences. Whilst fan creativity should be encouraged, there is something valuable in franchises maintaining their independent creative vision and internal coherence. For those who treasure each universe's distinctive character, crossovers risk commodifying beloved properties and treating them as interchangeable components rather than keeping them as separate creative endeavours.

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