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Lincoln Celebrated the Art of Rejuvenation at Billboard Latin Music Week
Lincoln used its presence at Billboard Latin Music Week in Miami to showcase experiences focused on comfort and relaxation. Its activations offered attendees a chance to pause between events, while highlighting features available in its vehicles.
At Faena Forum, guests tried a Rejuvenation Pod inspired by the Lincoln Rejuvenate feature in the Nautilus and Navigator, explored a Navigator in Frosted Fig with a panoramic sunroof and wide digital dashboard, and sampled ice pops. Floral displays and a scent station demonstrated the Digital Scent feature. On Monday evening, select Latin Power Players honorees travelled to the awards ceremony in Lincoln vehicles.
In short
- Lincoln brought relaxation experiences to Latin Music Week in Miami.
- Guests explored a Navigator and tried a Rejuvenation Pod.
- Select honorees received rides to the awards ceremony.
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