Variety’s “Daily Variety” podcast examines Travis Scott’s expanding career beyond music, portraying him as a celebrity entrepreneur moving into film, television, retail partnerships and business ventures. His growing influence matters because it reflects how major artists can build broad commercial and creative platforms across entertainment industries.

Scott has completed a record-setting tour and has a small role in Christopher Nolan’s “The Odyssey”, for which he also contributed the end-credit song “When I’m Home”. His Cactus Jack company has agreed a first-look development deal with Paramount Pictures; he is reportedly writing screenplays, may pursue a remake of “The Warriors”, and will appear as himself in the Owen Wilson comedy “Rolling Loud”, filmed during his 2024 tour.