Live events marketing platform Hive raises $27M Series B from Frontier Growth

Hive has raised $27 million in a Series B round led by growth equity firm Frontier Growth, to expand its marketing platform for live events. The funding matters because Hive plans to develop its product, add integrations and grow internationally, while helping event organisers use ticketing data to sell tickets.

More than 1,600 venues, promoters and festivals use Hive, which says the platform has supported over $1 billion in ticket sales. It gathers buyer and event data from more than 40 ticketing platforms, then helps teams target fans through email, SMS and Meta campaigns and track sales. Hive cited a customer case study in which ASM Richmond recorded more than $500,000 in email-linked sales in its first three months using the platform; its roadmap includes AI assistants for event teams.