Lofi Girl, the massively popular YouTube channel with nearly 16 million followers, has launched a new 24/7 streaming station called Lofi House dedicated exclusively to house music. The expansion is significant because it reinforces the brand's commitment to human-made music rather than AI-generated content, whilst offering artists substantial exposure to thousands of viewers at any given moment.

The new station features music from 19 artists including Akraam, lofi cassette, KBS and Nabuko, with a compilation album now available on all major streaming platforms (YouTube Music, Spotify, Deezer, Apple Music) and a vinyl release currently available for pre-order. Rather than being hosted by the original Lofi Girl (Jade), the Lofi House channel features a new fictional character called Lofi Teacher (Julien Maison), described as a "cool" 30-year-old high-school biology teacher with a notable moustache. This represents the latest expansion in the Lofi Girl universe, which already includes genre-specific channels for synthwave, classical, hip-hop and jazz.