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Look Cinemas Takes Over Pasadena’s IPic Theater, Will Reopen In December Amid Resurgence Of LA Area Screens
LOOK Cinemas will reopen the six-screen former iPic cinema at One Colorado in Old Pasadena in December, after upgrading the venue. The move adds to a wider revival of Los Angeles-area cinemas and gives local audiences another place to see studio releases, independent films and special screenings.
The reopening is timed for 19 December, the expected release date of *Dune: Part Three*, dubbed “Dunesday”. LOOK, a dine-in cinema chain founded by Brian Schultz, currently operates seven venues with 67 screens. Other cinema projects in the region include the Bay Theatre’s reopening, planned returns for the Cinerama Dome and Westwood Village Theatre, and the Alex Theatre’s return to first-run films; cinema operators spent $2.7 billion on upgrades and new builds across the US over the past two years, according to Cinema United.
In short
- LOOK Cinemas will reopen Old Pasadena’s six-screen cinema in December.
- The opening is timed for the expected release of *Dune: Part Three*.
- The venue joins a wider cinema revival across the Los Angeles area.
Explained simply
Old Pasadena is a district in the city of Pasadena, northeast of central Los Angeles, with shops, restaurants and entertainment venues. One Colorado is a shopping and leisure complex there; its former iPic cinema had six screens and offered films alongside food and drink.
LOOK Cinemas is a US chain of cinemas founded by Brian Schultz, with venues that combine film screenings and dining. The Pasadena venue would add to a broader return of cinema activity around the Los Angeles area, where several established theatres have reopened or are expected to resume screenings.
Cinema operators have been investing in upgraded venues and new sites as they seek to attract audiences to shared, large-screen experiences. These venues can show major studio releases, independent films and special events, giving local audiences more ways to see films in cinemas.
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