While performing at the Mad Cool Festival in Madrid on Thursday 9 July 2026, the pop star Lorde used her time on stage to speak out against AI-enabled smart glasses. Telling the crowd that "increasingly in our world it gets harder and harder to know what is real", she declared "Fuck the Glasses. Don't get the glasses. Not sexy." The comments tap into wider unease about wearable AI technology and the blurring of what is genuine, coming as major brands enlist high-profile celebrities to promote such devices.

Although Lorde did not name a specific product, the article suggests she was most likely referring to the Ray-Ban Meta AI Glasses, given that Ray-Ban was a sponsor of the festival. Blackpink's Jennie, one of the event's headliners, fronts that campaign, and one of her Ray-Ban adverts was screened at the festival. The piece also notes that the previous month Kylie Jenner had been the face of a separate Meta AI Glasses campaign, soundtracked by Ninajirachi.