Chantell Preston, an investor in the League One Volleyball (LOVB) league and co-founder of the incoming San Francisco Signal franchise, has defended the WNBA's handling of Caitlin Clark, saying the league has "done a good job" despite some missteps. Her comments come amid ongoing criticism that the WNBA and its broadcast partners have repeatedly downplayed Clark's role in driving record ratings and attendance, including omitting her from promotional graphics and a recent ESPN documentary on the league's growth. The debate matters because it touches on how the WNBA balances promoting its breakout star against showcasing its wider talent pool as it seeks sustained commercial growth.

Preston argued the league should highlight multiple players rather than relying solely on Clark, pointing to examples such as a May promotional graphic and a July ESPN documentary that both sidelined her despite her evident pull with audiences. Fever games have drawn some of the WNBA's biggest audiences of the season, including 3.31 million viewers for a Fever-Sky match on 23 August, the most-watched regular-season game since 1997, and 2.64 million for a Fever-Aces game in July. Preston, who also invests in LOVB, said she spent three years assessing women's sports leagues before investing, framing it as a sound financial opportunity rather than charity.