Love It or Hate It, the Ferrari Luce Is a Thrilling Drive
Wired has driven a preproduction version of the Ferrari Luce, the Italian marque's first fully electric car, ahead of its official Rome unveiling. Engineered in Maranello but designed by LoveFrom, the California-based agency founded by former Apple designer Jony Ive, the Luce has proved divisive with Ferrari's fan base, who have objected both to the idea of an electric Ferrari and to its radical, un-Ferrari-like styling, which drops the traditional dopamine-hit design language and the Prancing Horse badge from its exterior.
The test drive took place at a track in northern Italy in May, with the car still under a camouflage wrap. Its cab-forward layout, raised seating position over a large underfloor battery pack, and spacious, limo-like rear cabin mark a clear departure from Ferrari's traditional low-slung sports car proportions. The Apple-inspired interior avoids a central touchscreen in favour of tactile controls, precision-engineered air vents and detailed dials, while chief test driver Raffaele de Simone insists the car still delivers a distinctly Ferrari driving experience despite the shift to electric power.
- Ferrari's first electric car, the Luce, was tested ahead of its Rome reveal.
- Design by Jony Ive's LoveFrom has sparked backlash from Ferrari purists.
- Reviewer found the interior distinctive and the driving experience still thrilling.