Amazon has integrated its Luna cloud-gaming service into Prime Video on Fire TV devices in the UK and US, giving Prime members access at no extra cost. The move is intended to make games easier to discover through a familiar streaming interface and broaden Luna’s appeal beyond dedicated console and PC players.

Users can open the new Games tab and begin playing with a controller or phone, without downloads or individual purchases; the current catalogue includes Hogwarts Legacy, EA Sports FC 26 and Indiana Jones and the Great Circle. Amazon plans monthly additions and further device and country expansion, while its gaming chief said cloud services must rebuild trust after earlier problems with latency and image quality, and argued the sector was previously marketed to the wrong audience.