Luxury real estate expert reveals benefits of Kirk Cousins selling his home privately after trade to Vikings

Kirk Cousins said he sold his home through a neighbour when he joined the Atlanta Falcons in 2024, finding a buyer without publicly listing it. A luxury estate agent says private sales can offer discretion and privacy, which may appeal to high-profile owners whose homes and personal spaces could otherwise attract public attention.

Agent Margit Brandt said Cousins may have been fortunate to find a buyer so quickly, but off-market sales can also help protect sellers’ privacy and safety. Her Palm Beach team says about a third of the $1 billion in homes it has sold this year were off-market, using broker relationships to connect sellers with potential buyers. Cousins’s wife and sons are currently staying in a hotel in Minnesota while she looks for a new home.