Magic: The Gathering is releasing Their Magic Is Limitless, a special Secret Lair available for two weeks starting July 20, with proceeds split equally between buyers and the Global Fund for Women, an organisation supporting women-led social justice work globally. The drop contains seven cards—more than previous Secret Lair releases—and is priced at $39.99 for standard and $49.99 for foil versions.

The return to print-to-demand production represents an unexpected reversal of policy, as the company had previously cited supply-chain complications and inventory bottlenecks as reasons why this model would not be adopted again. The move addresses ongoing frustration amongst collectors over limited print runs leading to widespread reseller markup and scalping. Though Wizards of the Coast indicates this approach may remain limited to charity initiatives, it demonstrates the company recognises print-to-demand as operationally viable, potentially reshaping future product strategy.