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Mariah Carey Dons Fur and Shades in Gucci’s ‘All I Want for Christmas Is You’ Holiday Campaign
Mariah Carey stars in Gucci’s 2026 holiday campaign, directed by Harmony Korine and set to her song “All I Want for Christmas Is You”. The lavish hotel-set film pairs the singer’s extravagant style with her enduring association with Christmas, as the luxury house promotes its seasonal collection.
Carey wears pieces from Gucci’s new Butterfly collection, referencing both her fondness for butterflies and her 1997 album. Her 1994 Christmas single still returns to the top of the charts nearly every December. The campaign also features Gucci bags, shoes and winter accessories; Carey’s 2026 Christmastime tour begins in Birmingham on 27 November, with further UK dates in London and Manchester.
In short
- Mariah Carey fronts Gucci’s 2026 holiday campaign.
- Harmony Korine directed the film, set to Carey’s Christmas hit.
- Her Christmastime tour starts in Birmingham on 27 November.
Explained simply
Mariah Carey is a US singer whose 1994 song “All I Want for Christmas Is You” has become a regular feature of the festive season. It often returns to the charts each December, linking Carey closely with Christmas for many listeners.
Gucci is an Italian luxury fashion house that sells clothing, bags, shoes and accessories. Its seasonal campaigns use well-known figures to present new collections; this one also draws on Carey’s interest in butterflies and her 1997 album Butterfly.
The campaign brings together fashion, music and a familiar Christmas song. Carey is also due to perform UK dates on a Christmas tour, including shows in Birmingham, London and Manchester.
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