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Martin Scorsese Stars in ‘Family Blend’ Directed by Daughter Francesca for Coffee Brand Lavazza
Martin Scorsese has stepped in front of the camera for a new branded miniseries, Family Blend, made for Italian coffee company Lavazza and directed by his daughter, Francesca Scorsese. The five-episode project, which also features Jason Biggs and Adrien Brody, marks a rare on-screen turn for the veteran director and frames the collaboration as exploring the bond between the two generations of filmmakers, with coffee as a recurring theme.
Francesca shot the series at locations tied to her father's life and career, including New York's Little Italy and the Martin Scorsese NYU Virtual Production Center in Brooklyn. The first episode, "But First … Coffee," was released this week, with further instalments—"Elizabeth Street," "Back to Tisch," "Where Everybody Knows Your Name" and a final November episode—rolling out monthly through November. Lavazza's chief marketing officer, Carlo Colpo, said the series portrays coffee as "a cultural gesture that spans generations," while production credits include RDL Worldwide/Publicis Group, Sikelia Productions, Propagate Content and Maruri Group.
In short
- Martin Scorsese stars in Lavazza coffee series directed by daughter Francesca.
- Five-part Family Blend also features Jason Biggs and Adrien Brody.
- Episodes shot at sites tied to Scorsese's life, releasing monthly to November.
Explained simply
Martin Scorsese, the celebrated American film director, is starring in a five-episode miniseries called Family Blend created for Italian coffee company Lavazza. Directed by his daughter Francesca Scorsese, the series centres on coffee as a theme that connects different generations.
The cast also features well-known actors Jason Biggs and Adrien Brody. Francesca Scorsese is a filmmaker herself, making this a rare creative partnership between father and daughter. The series was filmed at locations connected to Scorsese's life and career, including New York's Little Italy and a production facility in Brooklyn.
Scorsese's appearance on screen is unusual because he has spent his entire career directing films rather than acting in them. The miniseries is a form of advertising created for Lavazza, yet it represents a growing trend of major filmmakers creating high-quality entertainment directly for consumer brands. It thus brings together a legendary filmmaker and his filmmaker daughter on a project at the intersection of cinema and commerce.
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