Amazon has announced that "Masters of the Universe", director Travis Knight's live-action He-Man film, will begin streaming on Prime Video from Wednesday 22 July, arriving unusually soon after its cinema run. The move follows a disappointing box office performance, as the film failed to recoup its substantial budget despite earning largely positive reviews from critics and audiences alike.

The film took over $113 million (Box Office Mojo) against a budget of nearly $200 million, but scored 67% on Rotten Tomatoes' critic rating and 86% on its audience-voted Popcornmeter. It stars Nicholas Galitzine as Prince Adam, exiled to Oklahoma as a child after Skeletor (Jared Leto) attacked his home world of Eternia, and follows his quest to reclaim the Sword of Power. Polygon's review praised the film, and its soundtrack features contributions from Queen guitarist Brian May.