Mattel is releasing a full-scale building brick set of the original Xbox
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Mattel is releasing a full-scale, 1:1 building brick set of the original Xbox console, priced at $330, with pre-orders now open via Amazon, Best Buy and Mattel Creations. Unlike previous brick tributes to classic consoles such as the NES and Atari 2600, which have typically come from Lego, this one is made by Mattel and adds interactive features via a buildable controller, making it more than a static display model.
The 3,509-piece set includes three removable dioramas referencing Halo: Combat Evolved, The Elder Scrolls III: Morrowind and Psychonauts, each with its own figurine. Pressing a button on the brick-built controller triggers lighting effects and plays the relevant game's soundtrack, while a hidden button combination unlocks a secret lighting sequence. At $330, the set costs more than either the original Xbox or the Xbox Series S did at launch.
- Mattel's $330 brick Xbox set is now open for pre-order
- 3,509 pieces with interactive controller-triggered lights and sound
- Modules reference Halo, Morrowind and Psychonauts
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Mattel is best known for toys like Barbie and Hot Wheels, but it also holds the licence to make Lego-style building brick sets, putting it in competition with Lego's own retro console tributes. The original Xbox was Microsoft's first games console, launched in 2001, and is remembered fondly by gamers for titles such as Halo, which helped establish Xbox as a major rival to Sony's PlayStation and Nintendo's consoles.
The building set in question recreates the console at its actual size using thousands of interlocking bricks, a format that has become popular with adult collectors who enjoy building detailed replicas of familiar objects. What sets this apart from typical display models is that it includes working features, such as sound and lighting, controlled through a brick-built games controller.
This matters as part of a wider trend of toy and games companies turning nostalgic technology and pop culture items into premium collectable building sets, a market that has grown significantly in recent years and often commands high prices for detailed, licensed products.
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