Mattel has launched a range of dolls tied to Netflix's Oscar-winning animated film KPop Demon Hunters, part of a wider wave of merchandise following the movie's success. The line features Mattel-designed figures based on the HUNTR/X trio and Saja Boys leader Jinu, and early sales suggest strong consumer demand for the tie-in products.

The collection includes singing dolls of Rumi, Zoey and Mira in their sparkling "Golden" stage costumes, plus three fashion dolls recreating the group's "How It's Done" opening number, alongside a Jinu figure in his "Soda Pop" outfit. Prices range from around $27 to $33 per doll, and one release quickly reached No. 1 among new toy launches on Amazon shortly after going on sale.