McDonald’s will begin offering Hello Kitty x Godzilla-themed Happy Meal toys nationwide from Tuesday, 18 August. The collaboration brings together Sanrio characters and Monsterverse creatures, likely attracting strong interest from collectors but also raising concerns about resellers buying meals in bulk.

There are eight toy pairings, led by Hello Kitty dressed as Godzilla, alongside characters including Kuromi as MechaGodzilla and My Melody as Mothra. The article notes that similar Pokémon Happy Meal promotions in 2021 and 2025 reportedly caused toy shortages and food waste, and suggests McDonald’s may need measures to limit scalping if demand becomes excessive.